Good things take time. I'll be soon updating all the Insiders on what we are working on right now and how we are spending the time until pre-orders start. So if you have not yet done so you should sign up to be up to date. Link In Bio. In short, it comes down to product management triangle. Products can be made fast, cheap or good and you can always only pick two of the three. We obviously opted in for good with great value. That leaves the fast part out. But in the grand scheme of things we decided it is better to offer a great product at a competitive price even if delivery has to wait a bit. Does it really matter if you had to wait 2 or 3 months more? After all, you will have the watch for much longer. And I would feel personally dirty to release a product knowing that it could have been so much better if we just waited a bit more. That is not something Zeitobjekt stands for and definitely not something our first watch collection will represent. . . . . . #microbrand #zeitobjekt #martis #watchlover #watchnerd #watchgeek #watchporn #wristgame #watchfam #germanmade #swissmade #madeingermany #hodinkee #watchuseek #wornandwound #luxury #valueproposition #wellwristed #watchesofinstagram #watchgoals #watchfreak #upgradeyourworld
Style through simplicity. Definitely, something we strive for with Zeitobjekt. After all dive watches are meant to be as readable as possible in difficult situations. Readability is paramount. . . So many things to learn so little time. I did definitely expect the sample production process to be a lot faster, but being a new kid on the block does bring its own challenges. We want to make our own watch and not just 1to1 copy another watch, so a lot of design decisions are trial and error. A lot of plastic was used for various 3D prints to get it just right. The timeframe of presales in autumn is still on the table and did not change. It's just like in the last message. It makes little sense to advertise the same image of the watch over and over again. And I think you also don't want to be spammed by it, so instead I use Instagram for those small updates to let you know, that yes we are working on getting the watches done. Believe me, once I got more to photograph I will ramp up the posts again :) . . . . . #microbrand #zeitobjekt #wristwatch #update #watchnerd #watchfan #minimalist #minimaldesign #coredesign
Yes while we are a little less active on Instagram, you all have seen our current renders and I think it makes little sense to spam you with the same images over and over again. This is just a quick update to tell you that we are working on getting the real watches out as soon as possible to show you what it really will look like. Getting closer every day. . . . . . #microbrand #zeitobjekt #diver #divewatch #madeingermany #swissmade #watchnerd #watchgeek #watchlover #watchporn #dailywatch #wristshot #GMT
With Sinn and now Zeitobjekt coming from Frankfurt, we might be on the right track to becoming the second German watchmaking city after Glashütte :) #microbrand #zeitobjekt #frankfurt #frankfurtammain #madeingermany #wristporn #watchnerd #divewatch #swissmade #hodinkee #dailywatch #travel #germany
German Manufacturing is slowly starting up again with their productions. I was on a small tour yesterday to three of our manufacturers to get up to speed again. We should soon be ready for some bigger announcements, so if you're not yet an Insider you should definitely sign up today.
Just a couple more weeks until all of German manufacturing is back from holidays. Sorry for the lack of news this month, but there is literally nothing I can do about it since all our partners are enjoying the summer. And good for them, this way we get them totally refreshed and ready to deliver great work. I did visit our case manufacturer to talk more details, but since all the workers are out it was just talk and we need to wait for the business to start back up again to get confirmation on all that we planned. Hope you're having a great summer.
Three distinct colors in one family. Similar yet each one has its own place in a collection. . . #zeitobjekt #wellwristed #microbrand #watchfam #hodinkee #watchuseek #wristporn #watchnerd #watchgeek #watchesofinstagram #wristcheck #independent #swissmade #madeingermany #frankfurt
How are you surviving summer 2018? I got myself a season pass for the local swimming pool and try to cool off that way. The only thing missing is a Zeitobjekt on my wrist. Swimming would be no problem with the 300m WR.
Just the first full view of the GMT with Hybrid Bezel since the renaming. With all of Germany's manufacturing being on a month long vacation this will be a slower month for news since we can't produce the watches right now. That's sadly not something we can change. They work hard the rest of the year, so it's well deserved. But we'll do our best to get at least some of the work done and a few bites of news out to you.
The ultimate Zeitobjekt Seafarer Lume Shot! It got an upgrade on the Seafarer GMT. Yay or Nay? Now the GMT Hours also glow in the dark for better readability. What second timezone would you track?
Any of you already own a German Watch? You probably have already seen that we got some new text on the watch dial. The Triton Collection is now the Seafarer, but more exciting is the Made In Germany at 6 o'clock. With Made In Germany come some very exciting possibilities. More about that in a soon to come Insider Newletter. Become one to know it first. Link In Bio.
The best way to use your Seafarer GMT. Travel across the globe for some holiday and track your hometown to know when all your colleagues have to work so that your holiday feels that much sweeter. . . . . . #worldtravel #gmt #gmtwatch #zeitobjekt #microbrand #traveltime #travel #watchnerd
First Time having Zeitobjekt on a dial. Can you spot the 3 other changes from before the renaming?
Yes, we have a new name. What do you think? MARTIS is no more and instead, we are now ZEITOBJEKT. The change was in consideration for quite some time already and now was the best time to do it. Keep a lookout for some exciting news regarding our manufacturing and why the name change happened. The websites will take a few days to get updated. There is a lot of happening in the background to make sure all old connections are taken over to ZEITOBJEKT. But you don't have to do anything, all social media is already taken care of, so you now just follow Zeitobjekt instead of Martiswatches. The website is now zeitobjekt.com So now full of excitement, it is time to let MARTIS go and welcome ZEITOBJEKT. A good German name for a hopefully great German watch. We sure are doing our best to make it the best it can be.
Just because we now have the dive bezel option does not mean, that the hybrid is going anywhere. I know some of you are still a fan of this design. Also, we got some big news coming up soonish, so stay tuned and sign up for our free Insider Program if you want to be the first to know. Link in Bio . . . . . #martis #microbrand #watchuseek #watchfam #watchnerd #wristporn #dailywatch #watchgeek #wellwristed #dailywatchfix #swissmade #germany #divewatches #divewatch