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  • savvyandverve
    Savvy + Verve | Ina
    @savvyandverve

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Raise your hand if you’re finding it difficult to say goodbye to summer. 🙋🏼‍♀️ Today I am also saying farewell to my personal vacation from social media. My social media detox wasn't for any other reason than to focus on family and enjoy the tranquility of the summer season. In truth, it was very freeing. While I couldn't neglect my SMM business altogether, I did limit time spent across social media mostly to client work. The outcome? I saw several positive benefits personally. There was more playtime, cooking, exercise, travel, movies, and sleep! Things I plan to keep at the forefront moving into fall.
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Also during my social media break, I received several messages from you saying that you too felt the need for time away or a desire to outsource social media altogether. I believe as we generally feel a pull to be connected at all times, that having dedicated breaks or hiring a professional is actually a very healthy decision to take. Go for it! Build out your content in advance if you can, or turn to a social media manager.
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Like any vacation, I'm sad to see this one come to an end but also excited as ever to make and enjoy a positive social media impact. ⠀⠀⠀⠀⠀⠀⠀⠀⠀
Did you get a chance to put down the phone this summer? And did you feel better for it? #withsavvyandverve
Regram: @insidersguidetospas
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#selfcare #selfcaretips #selfcaresunday #selfcarematters #selfcareeveryday #consciousmarketing #mindfulmarketing #marketingdigital #digitalmarketing #socialmediamanager #marketingstrategy #smm #socialmediamarketing #inspiremyinstagram #instagrammarketing #detox  #digitaldetox #brandstrategy
Raise your hand if you’re finding it difficult to say goodbye to summer. 🙋🏼‍♀️ Today I am also saying farewell to my personal vacation from social media. My social media detox wasn't for any other reason than to focus on family and enjoy the tranquility of the summer season. In truth, it was very freeing. While I couldn't neglect my SMM business altogether, I did limit time spent across social media mostly to client work. The outcome? I saw several positive benefits personally. There was more playtime, cooking, exercise, travel, movies, and sleep! Things I plan to keep at the forefront moving into fall. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ Also during my social media break, I received several messages from you saying that you too felt the need for time away or a desire to outsource social media altogether. I believe as we generally feel a pull to be connected at all times, that having dedicated breaks or hiring a professional is actually a very healthy decision to take. Go for it! Build out your content in advance if you can, or turn to a social media manager. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ Like any vacation, I'm sad to see this one come to an end but also excited as ever to make and enjoy a positive social media impact. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ Did you get a chance to put down the phone this summer? And did you feel better for it? #withsavvyandverve  Regram: @insidersguidetospas ⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀ . . . . . . . #selfcare  #selfcaretips  #selfcaresunday  #selfcarematters  #selfcareeveryday  #consciousmarketing  #mindfulmarketing  #marketingdigital  #digitalmarketing  #socialmediamanager  #marketingstrategy  #smm  #socialmediamarketing  #inspiremyinstagram  #instagrammarketing  #detox  #digitaldetox  #brandstrategy 
How are you filling your days during these precious last weeks of summer? I have been working with a couple clients helping to lay out their content plans and influencer marketing to round out summer which has me hyper aware of these fleeting sunshiny days. Before we know it, Labor day will be here and then my favorite season of all... Fall! While summer has been a bit of a balancing act, it has also been incredibly fulfilling. I definitely plan to pack it all in for the rest of the month. How about you?#withsavvyandverve
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How are you filling your days during these precious last weeks of summer? I have been working with a couple clients helping to lay out their content plans and influencer marketing to round out summer which has me hyper aware of these fleeting sunshiny days. Before we know it, Labor day will be here and then my favorite season of all... Fall! While summer has been a bit of a balancing act, it has also been incredibly fulfilling. I definitely plan to pack it all in for the rest of the month. How about you?#withsavvyandverve  ⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀
“There's always room for a story that can transport people to another place.” ~ J.K. Rowling
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Was speaking to a client on a conference call today about having a purposeful brand story, and the importance of weaving it into your social media presence. Look at your current profile and feed, where are you transporting people? #withsavvyandverve ⠀⠀⠀⠀⠀⠀⠀⠀⠀
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“There's always room for a story that can transport people to another place.” ~ J.K. Rowling ⠀⠀⠀⠀⠀⠀⠀⠀⠀ Was speaking to a client on a conference call today about having a purposeful brand story, and the importance of weaving it into your social media presence. Look at your current profile and feed, where are you transporting people? #withsavvyandverve  ⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀
I’ve been very conscious about where I’m spending my time these days. So much so that I’ve taken a much needed break from social media. That's a tough practice when it’s a large component of my service based business. But doing so has freed me up for taking better care of myself, my family and my clients. Don’t be afraid to step away when required, or to have a plan B. I think wellness for me is about being in the moment vs being tuned in to ALL things at ALL times. So happy for this new season and for summer! Many exciting things in store. What are you looking forward to this month? #withsavvyandverve ⠀⠀⠀⠀⠀⠀⠀⠀⠀
I’ve been very conscious about where I’m spending my time these days. So much so that I’ve taken a much needed break from social media. That's a tough practice when it’s a large component of my service based business. But doing so has freed me up for taking better care of myself, my family and my clients. Don’t be afraid to step away when required, or to have a plan B. I think wellness for me is about being in the moment vs being tuned in to ALL things at ALL times. So happy for this new season and for summer! Many exciting things in store. What are you looking forward to this month? #withsavvyandverve  ⠀⠀⠀⠀⠀⠀⠀⠀⠀
Nothing blue about Friday except my latest healthy snack obsession.. a heaping bowl of blueberries, drizzled with raw honey and sprinkled with ginger zest. The perfect mid-morning pick-me-up with a cup of green tea. Now if I could just remember to take a pic before eating them! (Contrary to popular opinion, you don't have to always ‘do it for the gram'.)
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📷 @greensforgrace wearing the perfect navy blue nail by @essie in After School Boy Blazer (you're welcome)
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Nothing blue about Friday except my latest healthy snack obsession.. a heaping bowl of blueberries, drizzled with raw honey and sprinkled with ginger zest. The perfect mid-morning pick-me-up with a cup of green tea. Now if I could just remember to take a pic before eating them! (Contrary to popular opinion, you don't have to always ‘do it for the gram'.) ⠀⠀⠀⠀⠀⠀⠀⠀⠀ 📷 @greensforgrace wearing the perfect navy blue nail by @essie in After School Boy Blazer (you're welcome) ⠀⠀⠀⠀⠀⠀⠀⠀⠀
It's what happens offline where the magic really happens. Raise your hand if you can appreciate this. #thursdaythoughts #withsavvyandverve ⠀⠀⠀⠀⠀⠀⠀⠀⠀
How about a healthy peanut butter, white and blue topped toast on this holiday Monday! Wishing everyone a fun and safe day as you parade and gather to celebrate freedom. May we always honor those who so selflessly serve and continue to remember those who have sacrificed everything.
📷 @thehealthyhaff
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How about a healthy peanut butter, white and blue topped toast on this holiday Monday! Wishing everyone a fun and safe day as you parade and gather to celebrate freedom. May we always honor those who so selflessly serve and continue to remember those who have sacrificed everything. 📷 @thehealthyhaff ⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀
It has been such a busy and non-stop spring. Did you feel it too? Let's cheers to the start of longer sunlit days and and all that they offer. Get out there and do something that excites you. Embrace all your gifts and blessings. I am so excited to kick off summer the only way I know how... #withsavvyandverve ⠀⠀⠀⠀⠀⠀⠀⠀⠀
It has been such a busy and non-stop spring. Did you feel it too? Let's cheers to the start of longer sunlit days and and all that they offer. Get out there and do something that excites you. Embrace all your gifts and blessings. I am so excited to kick off summer the only way I know how... #withsavvyandverve  ⠀⠀⠀⠀⠀⠀⠀⠀⠀
In case you’re wondering.. This is what my pancake dreams are made of. Just add rosè and mom’s day is made! Hope you all have the best weekend with heaps and stacks of sweet things.
🤤 🥞 via @isi_ru
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In case you’re wondering.. This is what my pancake dreams are made of. Just add rosè and mom’s day is made! Hope you all have the best weekend with heaps and stacks of sweet things. 🤤 🥞 via @isi_ru ⠀⠀⠀⠀⠀⠀⠀⠀⠀
Not bad advice. Currently working on all three. How about you?
Not bad advice. Currently working on all three. How about you?
Grateful spring has finally surfaced. And with May comes the promise of summer. (Plus rosé!) Don't have all your content planned out for the month? Not to worry, it's important to allow for spontaneity and there is certainly enough beauty around to spark inspiration in the coming month. Give yourself a break from over-planning and tell me something you're looking forward to about May. #withsavvyandverve
Grateful spring has finally surfaced. And with May comes the promise of summer. (Plus rosé!) Don't have all your content planned out for the month? Not to worry, it's important to allow for spontaneity and there is certainly enough beauty around to spark inspiration in the coming month. Give yourself a break from over-planning and tell me something you're looking forward to about May. #withsavvyandverve 
Taking this glaringly obvious cue from @beautyfindsadventures today. (swipe left to view entire image)

Pulled in on an opportunity that has required me to wear my strategy hat the past couple days and doing so feels great!
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Taking this glaringly obvious cue from @beautyfindsadventures today. (swipe left to view entire image) Pulled in on an opportunity that has required me to wear my strategy hat the past couple days and doing so feels great! ⠀⠀⠀⠀⠀⠀⠀⠀⠀
Am I the only one who cannot resist a beautiful breakfast bowl? It's a fun morning with my little sidekick as we head out for a playdate, but then it's back home for a conference call. So this gal needs all the AM fuel! I took some inspo from @tennishealthfitness today to make a big bowl of oats with collagen powder and some fruit and nut toppings. However, mine was NOT this pretty.
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Here’s what @tennishealthfitness did:
@purely_elizabeth cranberry pecan oats with @chosenfoods chia seeds & @vitalproteins banana collagen, added in 1/2 a frozen banana & topped it with more banana, berries, dark chocolate almond @perfectbar chunks, a dollop of @siggisdairy & alllllll the creamy PB.
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Am I the only one who cannot resist a beautiful breakfast bowl? It's a fun morning with my little sidekick as we head out for a playdate, but then it's back home for a conference call. So this gal needs all the AM fuel! I took some inspo from @tennishealthfitness today to make a big bowl of oats with collagen powder and some fruit and nut toppings. However, mine was NOT this pretty. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ Here’s what @tennishealthfitness did: @purely_elizabeth cranberry pecan oats with @chosenfoods chia seeds & @vitalproteins banana collagen, added in 1/2 a frozen banana & topped it with more banana, berries, dark chocolate almond @perfectbar chunks, a dollop of @siggisdairy & alllllll the creamy PB. ⠀⠀⠀⠀⠀⠀⠀⠀⠀
Not finding the time to manage it all? My response would be, do less, or outsource a few key things. Employ a person or tools to handle the minutia. Too many to-do's? Tackle your top 3 today --or better yet over the course of the week. But in all honesty, sometimes simplifying isn't so simple. It can be difficult because it comes with having to say NO. Or it means having to pass up opportunities. I've had to practice this quite a bit recently and am realizing that I can either place or relieve the pressure on myself. Have you practiced simplifying lately? Why do you think it feels so difficult?
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Not finding the time to manage it all? My response would be, do less, or outsource a few key things. Employ a person or tools to handle the minutia. Too many to-do's? Tackle your top 3 today --or better yet over the course of the week. But in all honesty, sometimes simplifying isn't so simple. It can be difficult because it comes with having to say NO. Or it means having to pass up opportunities. I've had to practice this quite a bit recently and am realizing that I can either place or relieve the pressure on myself. Have you practiced simplifying lately? Why do you think it feels so difficult? ⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀
Just living vicariously and staving off Monday blues through @MelissaMeyers' epic Malibu sunset! I've been super inspired by Melissa for some time now because she's a 'glow-getter', but am lucky enough now to be able to see Melissa's dedication in action as she collabs with my client @Olieorganicoils. It's a real-life story of women supporting women. Think natural beauty - meets self care - meets social good in support of nourishing the skin and those in need.
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I'm extremely proud of our #theglowthatgivesback campaign and all that has been accomplished thus far. It's really putting people before product. (Though they have completely nailed this latest face oil formula!) Thanks to everyone who has reached out in support of this #selfcareforgood initiative.
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Way to go ladies! It's true what they say about women and that together we can accomplish much.
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#clientlove #withsavvyandverve ⠀⠀⠀⠀⠀⠀⠀⠀⠀
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Just living vicariously and staving off Monday blues through @MelissaMeyers' epic Malibu sunset! I've been super inspired by Melissa for some time now because she's a 'glow-getter', but am lucky enough now to be able to see Melissa's dedication in action as she collabs with my client @Olieorganicoils. It's a real-life story of women supporting women. Think natural beauty - meets self care - meets social good in support of nourishing the skin and those in need. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ I'm extremely proud of our #theglowthatgivesback  campaign and all that has been accomplished thus far. It's really putting people before product. (Though they have completely nailed this latest face oil formula!) Thanks to everyone who has reached out in support of this #selfcareforgood  initiative. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ Way to go ladies! It's true what they say about women and that together we can accomplish much. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ #clientlove  #withsavvyandverve  ⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀
Morning solitude is such a gift isn't it? I love savoring all the stillness and as I reflect on the week I'm really grateful the weekend is here. It's been a busy one with a client campaign and content planning, plus a couple 30 minute consultations with new Instagrammers. Loads of personal to-dos including home remodeling has left little 'me-time' but if you're a business owner and parent, you know the feeling! I hope you can find some stillness this weekend and will soak it all up #withsavvyandverve.
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Morning solitude is such a gift isn't it? I love savoring all the stillness and as I reflect on the week I'm really grateful the weekend is here. It's been a busy one with a client campaign and content planning, plus a couple 30 minute consultations with new Instagrammers. Loads of personal to-dos including home remodeling has left little 'me-time' but if you're a business owner and parent, you know the feeling! I hope you can find some stillness this weekend and will soak it all up #withsavvyandverve . ⠀⠀⠀⠀⠀⠀⠀⠀⠀
You may have a solid business plan in place for your brand, but do you have a clear vision your brand's social media presence?
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Some questions you can ask yourself to get focused:
-what story do I want to tell?
-what visual aesthetic do I want to convey?
-what are three main goals for the brand's social?
-what does my audience look like and how do we interact?
-how will I differentiate myself from peer brands and competitors?
-who will take care of the strategy, content planning, content creation and overall execution of the vision?
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Take some time to complete the above and have fun by following through with a vision board. Then get intentional with each step. #withsavvyandvere
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📷 via @sincerelyjules
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You may have a solid business plan in place for your brand, but do you have a clear vision your brand's social media presence? ⠀⠀⠀⠀⠀⠀⠀⠀⠀ Some questions you can ask yourself to get focused: -what story do I want to tell? -what visual aesthetic do I want to convey? -what are three main goals for the brand's social? -what does my audience look like and how do we interact? -how will I differentiate myself from peer brands and competitors? -who will take care of the strategy, content planning, content creation and overall execution of the vision? ⠀⠀⠀⠀⠀⠀⠀⠀⠀ Take some time to complete the above and have fun by following through with a vision board. Then get intentional with each step. #withsavvyandvere  ⠀⠀⠀⠀⠀⠀⠀⠀⠀ 📷 via @sincerelyjules ⠀⠀⠀⠀⠀⠀⠀⠀⠀
It's an eventful time in social media, and one where we are never quite full. More more more!!! But, our lifestyles are fundamentally changing to allow us to consume far less 'bytes' at any given time. And since everyone has different tastes, it's important that your content marketing strategy serves up a little something for everyone.
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Sure, full meal content requires more planning, but it doesn't have to be super complex. Just a couple blog  posts or LinkedIn articles or a YouTube video a month, if that's all you can whip up is fine. Then your full meal content can (and should) be broken down into bite size pieces for your community on other platforms. Think of them as the appetizers. And who doesn't love a great appetizer!?
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But don't confuse snackable content with the disposable variety... a quote here, a happy Monday there, etc. Your snackable content should still differentiate you and add value to your readers.
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Now, tell me by way of emoji, what type of content consumption describes you?
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Snackable 🍿
or
Full Meal 🍽️
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It's an eventful time in social media, and one where we are never quite full. More more more!!! But, our lifestyles are fundamentally changing to allow us to consume far less 'bytes' at any given time. And since everyone has different tastes, it's important that your content marketing strategy serves up a little something for everyone. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ Sure, full meal content requires more planning, but it doesn't have to be super complex. Just a couple blog posts or LinkedIn articles or a YouTube video a month, if that's all you can whip up is fine. Then your full meal content can (and should) be broken down into bite size pieces for your community on other platforms. Think of them as the appetizers. And who doesn't love a great appetizer!? ⠀⠀⠀⠀⠀⠀⠀⠀⠀ But don't confuse snackable content with the disposable variety... a quote here, a happy Monday there, etc. Your snackable content should still differentiate you and add value to your readers. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ Now, tell me by way of emoji, what type of content consumption describes you? ⠀⠀⠀⠀⠀⠀⠀⠀⠀ Snackable 🍿 or Full Meal 🍽️ ⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀