Building a successful business and brand is hard work. But like anything, the grass is greener where you water it. I don’t have all the answers, but I have a lot of people reach out to me asking business/ gym owner questions so I’ll share this stuff here every now and then.
I had a woman come into SQUAD 2 weeks ago interested in joining our GROUP SQUAD membership. She was really specific with what she wanted, so specific that I thought, I’m not gonna get this one. I offered her a trial for the gym and she left and said I’ll call you when I’m ready to come in. Then Sunday she called and said can I come in tomorrow.
It was funny because even though I’ve been doing this for a while now, I was nervous. Every conversion counts, Ive got big overheads and mostly, I didn’t want her to be disappointed.
The insecurities in me came to the surface and immediately I thought I’ll do all these things different today to cater to her, but I stopped, reminded myself of how good my product is and just left her to experience it as it is.
Today was her 3rd and last day trialling SQUAD. She came to me after class and said, ‘thank you for this week. I’ve loved every minute of it. Thank you for your corrections and your coaching. I love the program and how consistent you’ve been. I really like you and I would love to join’ She’s older than me and I respect her for taking the time to trust me.
Even after 3 years of running this place, gosh it still feels good to be chosen from a saturated market of gyms and trainers. To be the place someone wants to and pays to go to everyday.
I’ve never followed the harsh sales techniques of ‘package this’ ‘create the need’ ‘tap into the emotion’ ‘drop sell’ blah blah blah ‘get an apprentice’ ‘generate passive income’. If you have a strong product, don’t be greedy. Don’t focus on the money. Just be really really bloody good at your job. Do it with heart and build a community. The rest will come. Be patient, be consistent and show up every single day. The growth of a new fitness business can be slow and that’s a good thing. All these new trainers wanting too much too soon. Learn your craft and create something you’re really proud of first.
Have been a little behind on the Instagram posts because truth be told I’ve been really busy running my gym and servicing clients.
Who can relate to wanting more hours in the day sometimes?😱😱😱 Whilst I love social media as a platform to connect and share, my business is not online, it’s face to face. My gym was built for the locals, my clients are locals and my business has grown from word of mouth and referrals. It is my heart and soul, I have a career that I love💙
There’s so much content available online and more than enough fitness models and online coaches to follow and buy off. Some have a great product whilst others are just leveraging off the fact that they are professionally good looking and or take great photos. Which for some is fine and could get some great results.
But if you have issues with food, injuries, training and feel completely lost in the gym, I would recommend getting a coach. Spend the money and hire someone face to face. Nothing will compare to having a skilled professional assess and cater to you.
There is a community waiting to meet you in the gym. Especially local small businesses like SQUAD GYM @squadgymcompany. My gym embodies a culture that is so kind, accepting, whilst yielding great results. We have a community of normal, everyday people achieving amazing stuff.
If you just can’t seem to get your head into it, despite buying everything you can online, perhaps the missing link is other people. Maybe it’s friendships and like minded people that is the missing piece of the puzzle. Accountability can be achieved by a simple comment from another member like ‘see you tomorrow’. So visit your local gym, talk to the business owner, chat to the members and get involved. Fitness is better achieved in numbers. Go out and meet your fitness community, it could be a game changer.
JOIN MY 10 WEEK CHALLENGE @squadgymcompany. Link over on the Squad Page.
@squadgymcompany 💕 #squadgym#jointhesquad#camperdowngym#innerwest#gym#fitness#stanmore#stanmoregym#strengthtraining#squat#deadlift#benchpress#powerlifting#grouptraining#personaltraining#transformation#coaching#onlinecoaching
‘A coach is someone who tells you what you don’t want to hear, who has you see what you don’t want to see, so that you can be who you have always known you could be’
I always try to keep it real with my clients. Keep it sincere, productive, informative, educational and valuable. These are also the types of friendships and relationships I like.
Part of my job is to lead by example by keeping my standards for myself high. You won’t find me drunk on the weekends or ordering take away for dinners, I don’t really consider that ‘balance’. And if my clients are doing that I’ll let them know it’s not a good idea and it’s not helping the cause. Because change doesn’t come from being comfortable. It comes from discipline and not from mediocre.
Surround yourself with people that can help you be better. People that will call you out, people that hold high standards for themselves and force you to do the same.
@psc_coaching @squadgymcompany 💕 #squadgym#jointhesquad#camperdowngym#innerwest#gym#fitness#stanmore#stanmoregym#strengthtraining#squat#deadlift#benchpress#powerlifting#grouptraining#personaltraining#transformation#coaching#onlinecoaching
I’ve pulled a massive week this week and this morning made it all worth it. Seeing my gym full, music pumping and us all sweating it out is so gratifying. Training on Saturdays in this gym with my members will always be some of the best and most rewarding memories of my life. It’s knowing that something special has been created and people feel it and want to be apart of it.
Thank you to my SQUAD for coming down and thank you for bringing your friends. I’m so grateful to share this time of our lives together. Training and pushing each other and doing it all with so much support and encouragement.
The SQUAD is growing week by week and it is you, our wonderful members and members to come, that make this, at times, very tough job worth it. SQUAD GYM has played such a huge part in the development of myself as a woman and a leader.
I encourage anyone with a dream, a lot of heart, a massive amount of discipline and extremely thick skin to take the risk. Be prepared to work like you’ve never worked before but believe in yourself and never give up.
These doors are always open to anyone who appreciates small business and genuine kindness. SQUAD GYM is a labour of love and I wouldn’t change it for the world.
@squadgymcompany @psccoaching💕 #squadgym#jointhesquad#camperdowngym#innerwest#gym#fitness#stanmore#stanmoregym#strengthtraining#squat#deadlift#benchpress#powerlifting#grouptraining#personaltraining#transformation#coaching#onlinecoaching
CAN’T LOSE WEIGHT? READ THIS.
Back when I use to compete in body building, dieting was very straight forward. It was calories in VS calories out. Meaning when it was time to diet down for the show I would decrease calories and increase training. Each week depending on my weight loss and appearance, calories would either stay the same but most often than not, drop again. Was a basic concept and it yielded me results, until one day it didn’t. I was 3 weeks out from a show, one that I had won the year before, and I just couldn’t drop anymore body fat. My coach at the time continued to drop calories, question my compliance, increase my cardio but nothing worked. The more the deficit increased the worse I started to look. My weight started going up, I was losing sleep, couldn’t go to the bathroom and my anxiety and stress was through the roof. I was doing everything that I had always done except this time it wasn’t working. I ended up pulling out of the show and that was it for me and body building. To me it was obvious that there was something bigger going on inside me and it wasn’t my compliance.
I was a coach and a client, who thought that if someone wasn’t losing weight, they were lazy and they were cheating on their nutrition. (mind you there are some people who this applies to). I believed, they were eating too much and not following the plan. Until I realised, that not all people are the same and there’s a lot more to consider if the ‘normal’ strategy of calories in VS calories out isn’t working.
After my time on the gym floor in a few gyms over the years, and going on close to 3 years in my own, I have been forced many times to think out side the box. I have been so bloody wrong on things and eaten humble pie more times than I could tell you. In fact the longer I do this, the more I know, that bold statements surrounding nutrition, show a lack of time with real people and too much time on google.
Truth is, for the most part, fat loss is simple. Clean up someones diet, get them training, fix their niggles, teach them basics about food and you will get results. However, not all cases are this straight forward and sometimes you need to understand that in ⬇️
We have all heard terms like intuition, intuitive eating, go by feel, listen to your body etc.. but what does that really mean?
Rather than correct my clients on their lifts and nutrition, I always ask the question first, ‘Ok so how did that feel?’ What I am asking for here is ‘negative’ or ‘positive’ feedback. I already know the answer, but it’s important to reflect for yourself.
So with nutrition, the goal is to attain an intuitive approach which in layman’s terms, is eating by feel whilst still reaching ideal nutrient goals and digestive function. As a result of this you should sit at a healthy body fat percentage, in a productive mood with good amounts of energy to do life. In order to do this you need to become aware of the ‘feedback’ your body gives you, in my opinion specifically the ‘negative feedback’. For example if eating bread makes your gut swell and mood drop, that’s YOUR body giving YOU negative feedback. If eating ice cream before bed makes you have broken sleep and weird dreams, that’s some more ‘negative feedback’. If coffee after midday makes you anxious and scattered, that’s right, that’s ‘negative feedback’. With training, same thing. If it hurts every time you deadlift, that’s your body saying 'wait somethings not right'. If doing cardio everyday isn’t helping you drop weight, that’s your body saying 'hey can we try something else’. Have you ever had a niggle in your lower back for 6 months, trained through it, later to find out you have a bulging disc and can’t train properly for 6 weeks? I know lots!!! To continue to push a circle through a triangle, you are ultimately ignoring the negative feedback and taking away from what your body is communicating to you. It also makes your intuition an ignored and road less travelled. I find that sometimes people keep doing things because it’s suppose to work even though the results and feedback suggest otherwise.
I think this goes across all areas of life. Ever met someone and had a weird feeling abut them, to 6 months later find yourself saying ‘I knew there was something weird about them’? You ignored the negative feedback and therefore later paid the price. Or have you eaten ⬇️