Search engines, local business directories, and apps offer a specific structure for building out listings. There’s a core set of quality platforms on which nearly any type of local business can get listed. In the US, these would include:
· At the very least, each local business needs to create and manage an accurate listing on all of the above platforms, ensuring that they don’t have duplicate listings on any of them. · *Note: Yahoo’s local product has changed significantly over the past decade, rendering its citation value somewhat questionable. Nevertheless, it’s ideal to have a correct citation there, and while Yahoo! hasn’t done the best job of promoting its free option for correcting listing inaccuracies, the option does exist. · There are several options for dealing with your core citations. You can build and manage them manually, keeping track of their ongoing status in a spreadsheet. You could also pay a third party to do this for you. Finally, you can opt for the convenience of an automated citation management service like Moz Local, which not only builds citations but also alerts you to any changes made to them and tracks your progress over time. · Some core citations are free, while others are either paid or offer both free and paid listings.