Some people might think newsletters or offer emails from some of the largest companies in the world are spam, but for marketers.... it's study material. Not all of it is great, but the subject lines and copy that does get your attention is definitely worth noting and dissecting!
You can identify your sources of traffic through competitor research and change the outcome of just about any campaign. Having crucial data from your competitors allows you to identify their best sources of traffic..... completely unveiling where you need to be placing ads!
Find the hot button for your audience and address the need. Provoking engagement is one of the most important things that you can do when creating content and if you don't build off of the needs of your audience and hot buttons.... you are not going utilize the potential engagement.
Whether it is raising brand awareness or a sales/lead funnel. Your goal is to bring people into your realm. This is your opportunity to influence and sell, but even better... build a relationship with your audience!
Today Snapchat had its first earnings report since their IPO. They are sitting at about 166 million daily active users and growing with a focus on user engagement. Their goal is to keep users in the app longer and grow their audience internationally. They are also strategizing to increase the quality of the user experience, especially in Android.