The internet is full of opportunity for collaboration!
Showing only a portion of desired content towards the bottom of the fold gives visitors an incentive to scroll!
Facebook is trying out a new rewards program at participating locations to directly associate users with in-location purchases!
Why would someone in your target demographic claim your offer? Reasons why you would claim your own offer.... don't count!
Identifying the needs of one customer comes before catering to the needs of hundreds of customers!
Today is a different world. Don't let the old school of thought "If you build it…they will come" fool you!
Instagram face filters are now live and Snapchat definitely has a reason to be concerned!
Always learning! A walk around the mall revealed a brilliant digital signage advertisement for the Häagen-Dazs upstairs!
People aren't very inclined to buy swimming outfits where it snows...
People smell it out whenever you are trying to sell what you have instead of selling the value of what you have in an atmosphere that encourages them to buy...... give it a try!
Recent ransomware attacks are the perfect example of why trust seals increase conversions on checkout pages!
Some people might think newsletters or offer emails from some of the largest companies in the world are spam, but for marketers.... it's study material. Not all of it is great, but the subject lines and copy that does get your attention is definitely worth noting and dissecting!
You can identify your sources of traffic through competitor research and change the outcome of just about any campaign. Having crucial data from your competitors allows you to identify their best sources of traffic..... completely unveiling where you need to be placing ads!
Find the hot button for your audience and address the need. Provoking engagement is one of the most important things that you can do when creating content and if you don't build off of the needs of your audience and hot buttons.... you are not going utilize the potential engagement.
Whether it is raising brand awareness or a sales/lead funnel. Your goal is to bring people into your realm. This is your opportunity to influence and sell, but even better... build a relationship with your audience!
Today Snapchat had its first earnings report since their IPO. They are sitting at about 166 million daily active users and growing with a focus on user engagement. Their goal is to keep users in the app longer and grow their audience internationally. They are also strategizing to increase the quality of the user experience, especially in Android.
When you start a series of communication with your audience, leave each communication open-ended. This will allow you give your audience something to look forward to in your next point of contact!
Facebook is now allowing certain fan pages to use videos as their cover photos! Be on the lookout for this!