Are you emailing your patients? Here are a few tips to ensure you are getting the biggest return on your efforts!
1️⃣Take the time to format your emails! Don’t embed a solid graphic as these do not read well on a mobile device. 📱
2️⃣Schedule your emails strategically! Most email services have a feature that will advise you on the best time to send based off of geographic information.
3️⃣Schedule auto blasts! Set up a birthday list in your email system and offer something special…
4️⃣Review your reports! Make it a priority to review your reports and use the information to create better content in the future and to update bounced emails!
5️⃣Update your email lists! These lists should be updated monthly to ensure that all new patients are receiving information.
6️⃣Use a domain specific email address! Spam filters will typically catch emails that come from gmail, yahoo, etc…create an email address specifically for these blasts such as firstname.lastname@example.org!
Are you offering #skincare products in your offices? How many of you carry a product line that is also available online through Amazon or another ecommerce platform? This doesn’t help to build brand recognition or loyalty for your practice! I love connecting my physicians with companies such as @topixpharm to create their own branded product lines! Brand yourself and keep your patients coming back for more!