Thyssenkrupp business card.
WE - Industrial mark for a previous project @better_studio
This is my entry for the #logohunt challenge by @logoinspirations and @cfowlerdesign. Description below👇 - Thyssenkrupp is a multinational company with focus on industrial engineering and steel production. Driving home from work I spotted one of their vans and decided to use them for the logo hunt challenge. For the logo mark, I’ve reduced it down to the basic elements from the two companies that merged to form Thyssenkrupp, taking the circle from Thyssen AG and the arch from Krupp. I’ve rotated this forwards to to imply that they are progressing and moving forwards. The typeface I’ve chosen is Octarine. It’s a geometric sans-serif with characteristics that resembles classic Bauhaus style typefaces linking back to the origin of both companies. As well as having soft curves that make it appear friendly, it also has sharp cut elements that make it feel strong and rigid. I’ve also designed a few bits of brand collateral to show how the brand would look as a whole. The outlined type is a link back to the past as it was a style used on old Thyssen posters.
Summer Show Invitation.
H concept for a recent project, inspired by architectural features. @better_studio
City Badge S1 - Paris
City Badge S1 - London.
City Badge S1 - New York.
C - unused concept.
Personal rebrand - unused concept.
PROCESS - matthewgoodyear.com
The less I know the better.
City Badge S1 - Seattle.
Goodyear - Personal rebranding.
The Parmo House menu design.
Working with @better_studio on a new brand identity.