Do you know your business needs?
Whether your business is public, private, or nonprofit, a business serves a market, executes a mission, and — presuming all goes well — fulfills the vision that the leaders have set for that business.
These goals and objectives are business needs; they are the things the business must have or achieve to run, to be profitable, to serve effectively, and to deliver successfully on its mission.
To serve needs effectively, business analysts must articulate.:
▪️What objectives or goals are being served or attempted in specific business area(s).
▪️What results or outcomes are desired.
▪️What issues or problems are getting in the way.
▪️What solutions are being suggested or considered for implementation or adoption in order to get the business needs met.
When you work toward identifying your true business needs, you identify the core activities or drivers of the business therefore you can plan and have the proper strategic approach to successfully achieve them. .
Don’t just bull in... assess your needs and smash them goals!
DM me to get your business analytics 📊
Good time management is important for small business owners to succeed. Get more done in less time by making use of these time-saving strategies.
If you are an employer or small business owner, time management is critical for making the most of your business and achieving your goals.
1. Planning Your Work
Planning your work is the most important strategy for effective time management. As a business owner, you are under pressure to make decisions, meet deadlines.
2. Prioritizing According to Urgency or Importance
More is demanded of a business owner than ever because customers expect to interact with their favorite companies digitally and in the social media.
3. Delegating Responsibilities Responsibly
Delegating responsibilities is often one of the hardest things a business owner must do to save time, but it's essential if you want to reduce stress, get more accomplished and increase business success.
4. Minimizing Distractions
Distractions at work can easily cause any business owner to give up on his or her daily plan.
These time-saving tips will help you get more done in your available time without getting stressed out or working 80-hour weeks.
DM me 📩 and let’s get you get setup for the best work management strategies your business deserves.
Is it time to DIVERSIFY YOUR BUSINESS?
Businesses diversify for a number of reasons. Perhaps the most basic of these is survival.
By definition, a company that focuses on a narrow range of products/ services will only have access to a specific number of customers. Adding new products and service lines or starting new companies within a group can significantly enhance your ability to grow rapidly.
However, it’s important to pursue a strategy that is right for you and your company. -
Diversification is not just about survival.
It’s a tried and trusted growth strategy.
New products or business lines will enable you to make more sales to existing and new customers and (depending on how you diversify) expand into markets that would otherwise have been closed to you. -
There are many ways in which to diversify. The most straightforward of these is to provide a natural extension of the goods or services that you already offer to customers.
Diversification can also take the form of brand extension across an apparently unconnected range of products or companies. -
Getting your timing right is important!
It’s probably unwise to rush into diversification, even if your survival depends on it.
But it can pay off. The key 🔑 is to plan carefully. Do your market research.
-With the right people (business consultant 🙋🏽♀️), business plan and structure in place, diversification can serve to supercharge growth
◼️◼️◼️◼️◼️◼️◼️◼️◼️◼️◼️◼️◼️◼️◼️◼️◼️ ◼️ DM me to help you look at your options and let’s grow your business to its fullest potential!📈
#duboisbizstrategies ✅ #businesswoman#businesstips#consultinglife#growth#diversification#entrepreneurship#entrepreneurlife#businesscoaching#businessowner#leadershipdevelopment
Sponsorship Marketing is one of the easiest, most affordable ways for a small business to gain a lot of exposure.
The coolest part? You don't need a big budget to make a big sponsorship splash. Whether you have thousands of dollars to give, or just your time, sponsorship marketing can boost your small business.
There are various types of sponsorships your business can take advantage of.
The goals are to increase brand awareness and generate positive publicity.
The 3 key benefits:
▪️Target a niche market
▪️Distinguish your business above competitors
So.... Ready to begin planning your sponsorship marketing campaign?
📩 DM me to get you started.
#duboisbizstrategies ✅ #businesstips#marketingtips#entrepreneurship#businesscoaching#sponsorship#sponsoring#business#beready#consulting
How to Network like a Pro 🌐
What does the best strategy for networking get down to? Building real relationships, actively maintaining them, and giving as much as you take.
If you've never done it before, networking can be an intimidating endeavor and the only way to become an expert networker is to "practice practice practice. As for everything, The more you do it, the better you get.
The important keys are:
- ✳️Visibility: "They know who you are and what you do."
- ✳️Credibility: "They know who you are and what you do, and they know that you're good at it. "
- ✳️Profitability: "They trust you enough that they're willing to do business with you."
Ultimately, it's all about the relationships: the ones you can build through networking are invaluable.
📩DM me to get yourself ready to build them connection the right way.
#duboisbizstrategies ✅ #businesstips#businesscoaching#networking#network#bereadyalways#consultinglife#entrepreneurlife#businesscoaching#businesswoman#business#entrepreneur
Turning marketing into client development strategy:📣
It’s easy to become so consumed with the latest prospect that you ignore or neglect the existing client right in front of you. It happens, but its not going to help you in your quest for long-term, profitable client relationships. While you focus on lead generationand lead nurturing, don’t forget to nurture clients along the way
So while attracting new clients is obviously an important goal of your marketing and business development, nurturing and further developing existing clients should also be part of your ongoing efforts.
Here are a few “client nurturing” ideas that could help your client development:
⏺Get out and talk to your clients/
It is important to keep checking the pulse on that relationship & also serve as an opportunity to gain valuable intel on your services. You will gain rich insights and strengths your relationship..
⏺Consider clients when developing your content strategy/
the end goal of your marketing is not to turn prospects into clients; the end goal is to turn prospects into promoters.So as you plan your content, consider the topics that would specifically be of interest to existing clients. Make the mission of your blog to be a destination, not just for new prospects and leads, but existing clients as well.
.⏺Host “clients only” webinars and events/
client appreciation events are also great for client development and provide a way to get in front of clients, while showing them some love along the way.- ⏺Brag about your clients on social media/
take the opportunity to brag on your clients (not brag on what you’ve done for your clients) on your social media channels. Share their accomplishments, an important life event they had etc...Retweet. @mention. Like. Share. Link to. This will speak loudly to your clients (and potential clients) that you are invested in and energized by them.
Regular, consistent, intentional communication with your clients is absolutely critical.if you’re not taking the time to talk to your clients, chances are your competitors are. Don’t be out of their sight, or you may find you’re out of their mind.
#duboisbizstrategies ✅ #businesstips#businesscoaching
When to know it’s time for a (Virtual) assistant or a strategy overhaul?
📍An issue I encounter with my entrepreneurial clients is whether they should hire an assistant.
As a solopreneur, you get conditioned to do everything yourself, cut costs and work really hard. However, there’s a point where too much hard work could work you out of more business.
A few of the core factors in deciding whether it’s time to get an assistant ( or temporary virtual assistant)are:
timing, expense and purpose.
A good indicator you need help is realizing you’re extremely busy and can’t get everything done. You may feel stressed & overwhelmed.
Before you hire someone, assess whether the issue is needing help or needing focus. You may be so busy trying to hit every sales and marketing channel that this lack of focus is the problem itself.
⏺On the other hand, if your challenge is a steady stream of clients generating administrative work, which takes you away from serving your clients and getting new ones, you need to hire someone.
⏺The most important consideration is whether your current activities increase your revenue or waste your time. ••••••••••••••••••••••••••••••••••••••••••••••••••••••••
📩DM me to evaluate your needs & let’s keep growing your business the healthy way! 📈
How to achieve growth even during tough times/
Most successful business owners display some clear patterns and habits:
▪️ Grow to survive: Before cutting back and shrinking your business, consider first whether additional funding might help.
▪️ Check your ego: Don’t be afraid to ask for advice and then, take it.
▪️ Remember your first fans: don’t forget who helped you get started. If you have investors, keep them apprised of what’s going on. Good communication is key. A good investor group can provide mentoring and other resources, so keep them involved.
▪️ Share your knowledge: In today’s business world, success and influence are in the hands of those who share their ideas and information. Yes, you might lose a little competitive edge by sharing your secrets. But you will gain influence, and possibly success.
▪️ Hire someone to watch your money: Find well qualified people who share your vision and then step back and take their advice. ▪️ Know when to persevere But recognize when to change direction: having the courage to do so can be liberating. You may end up with a clearer picture of what will or won’t work.
▪️ Get more when you have more: Securing a line of credit while you still have money in the bank gives you the ability to negotiate a larger line and better terms. In addition, it gives you an opportunity to develop a business relationship with a bank 👌🏽 And of course don’t forget to persevere 💯.
📩 DM me if you have a question about growing your business in tough times
#entrepreneurlife#tips#duboisbizstrategies ✅ #focusonyourvision#growthintoughtimes#consultinglife#consultingservices#businesstips#businesswoman#successisinevitable#beready#businessgrowthstrategy#shareyourknowledge#networkingbusiness
Building a Successful Marketing Campaign:📈
Yes, I said the word Campaign. Please don’t run away 🏃🏽♀️ but I’m here to tell you that it’s not hard to create a successful marketing campaign.
A well-planned campaign can spark new interest in your business and increase your sales, donations, and impact.
The most important part of creating a campaign is defining a clear and concise goal.
The more specific you are when setting your goal, the greater chance you’ll have of actually achieving it:.
⏺What do I need to create a campaign?Think about the most effective tools you have to spread the word about your campaign.
⏺A clear call-to-action: You want to make sure your campaign has a clear call-to-action. A call-to-action encourages people to take a next step with you.
⏺A plan of attack: Your campaign should have a start and an end date. Use a calendar to plan the plot out the important dates and actions.
I know, it’s a lot of information, but creating a campaign does not need to be complicated. If you’re not sure where to start, think about what would be valuable to your audience and build a campaign around that. 📩 DM me if you need any assistance building your customized successful marketing campaign. .
#duboisbizstrategies ✅ #marketingcampaign#successisinevitable#entrepreneurlife#consutling#teamworkmakesthedreamwork#focusonyourvision#marketingtips#businesstips#business#chicago#buildinganempire#effective#assistance#campaign
MARKETING AUTOMATION tools for more success and less stress🙌🏽.
🔸As every business owner knows, wearing a lot of hats is how you keep your company going. The problem, of course, is that any business owner only has 24 hours in a day. Cramming business development, marketing, financials, and everything else on one to-do list is a recipe for feeling overwhelmed(and a complete lack of sleep). 🔸The best way to overcome the limitation of time is by automating some of your processes — and marketing is one area ripe for automation..
🔸The key for businesses is finding a tool that can automate many components of marketing at once, there is many platforms that takes different approach to automating marketing processes to make entrepreneurs’ lives easier. Take time to look at the ones that will help your business visible while keep you sain 🙃.
WORK SMARTER NOT HARDER
📩Dm me to help you pick the one that will suit your business best.
❗️Key To A Successful Rebranding❗️ A common misconception is that rebranding simply means changing the logo or adjusting the color scheme to meet the fancy of the market.
Understand that rebranding is necessary for enhancing, expanding, and improving a business.
When done right, rebranding allows a business to adapt to change and/or stand out from the crowd. In fact, rebranding improves visibility and product differentiation, which eventually led to an increase in sales.
So do ample research, get a solid plan and excecute it properly.💥
📌Change and update brand structure
📌Create a powerful story
📌Utilize your brand research
📌Use original and cutting-edge content
📌Be consistent and sincere with your brand strategy .
.📩DM me if you want to map out your rebranding strategy.
#rebrandingreal#duboisbizstrategies ✅ #effective#focusonyourvision#onlinemarketingstrategies#planningcommunity#successisinevitable#prepareforsuccess#consulting#smallbusinesstips#chicago#entrepreneurlife
Why use social media to grow your business? It’s where your customers are.
There are nearly 2.5 billion social media users across the globe. And more than 50 percent of small business owners in the U.S. rely on social as their primary digital-marketing technique because of it’s effectiveness for finding and connecting with new customers. It also doesn’t cost an arm and leg to use like some traditional marketing methods.
If you haven’t already, it’s time to join the many small business owners who are using social to build awareness, drive sales, and gain new customers.
Here are some tips to be on your way to success:
⏺ALWAYS start with a plan/strategy: Just like a business needs a business plan, your social media actions need to be informed by a carefully crafted strategy.
⏺Decide which platforms are right for you:
Not all social media platforms will be suitable for your business and the goals and objectives you’ve set.
⏺Know your audience: Determining the traits of your target audience is a critical component of market research. Without this information, you’ll have no idea how to appeal to them.
⏺Use social media to promote & sell your products/ services: Using social for promotion isn’t as easy as simply posting about your brand/ company every once in a while or using advertising. You need a strategy in place to optimize your results.
⏺Choose quality over quantity: It’s tempting to put your brand on as many social platforms as possible in an attempt to reach as large an audience as possible. But there’s no benefit to spreading yourself too thin.Go where your audience is and deliver them value. You’ll be rewarded for it.
⏺Use the right tools: In 2017, the average daily time spent on social media by users was 135 minutes! Running a business demands your time and attention in many other areas—you can’t afford to get sucked into social longer than you have to.
⏺Schedule content to free up more time for engagement. Sharing relevant content is important, but it shouldn’t get in the way of the time you need to actively engage the audience.
📩 DM me to get you started on your social media strategy.
#duboisbizstrategies ✅ #effective#socialmediamarketing
Your brand is more than your logo, name or slogan — it’s the entire experience your prospects & customers have with your company, product or service.
Here are 2 important strategies you need to establish thoroughly BEFORE starting full throttle on the social media marketing phase: .
🔘BRANDING STRATEGY: defines what you stand for, a promise you make, a motto you standby & the personality you convey. while it includes your logo, color palette & slogan, those are only creative elements that carry your brand. Instead, your brand lives in every day-to-day interaction you have with your market.
🔘COMPETITIVE POSITIONING STRATEGY: your brand strategy is the essence of what you represent. A great brand strategy helps you communicate more effectively with your selected market, so follow it in every interaction you put out on social media platforms.
Branding is crucial for products and services sold in huge consumer markets. It’s also helps you stand out from your competition. Your brand strategy brings your competitive positioning to life.
If you want to capture significant market share, start with a strong brand story/personality strategy & positioning statements or you may not get far.
📩 DM to get your BRANDING set up for success.
#duboisbizstrategies ✅ #brandingtips#entrepreneurlife#planningiskey#business#consulting#strategies#businessplanning#brandpositioning#competitivepositioning#market#effective
Three factors that are most important for enabling your company’s growth:
1️⃣ Access to markets. Access to markets sounds more complicated than it is. It is just a more formal title for “customers”.
2️⃣The supply of human capital. Human capital, also referred to as “talent” or “employees” is often the highest rated resource among those 3.
3️⃣Access to funding or finance is made up of sources of debt and equity capital. Angel investment and venture capital are the two financing sources selected as most important for companies’ growth.
In conclusion, Customers, Talent/ employees, and funding are all ranked as significantly important and Entrepreneurs who wants to encourage the development of new high-growth should look into increasing their access to these resources.
They are badly needed to your success!
📍DM for a free consultation and keep growing📈
There are Inevitable Stages of Pain Before You Succeed in your business (and you can honestly apply it to your personal life as well):
Success is a climb. It’s a journey. Success is always built upon risk, change, and personal development.
The journey teaches you to cope with failure. You learn to get up anyway, and to push towards your dreams. If you want to succeed you must have the resilience to face the inevitable.
As you succeed, there will be a handful of people who will not be willing to support you. Success takes a tremendous amount of effort and sacrifice. The effort and time you need to put into your journey will not be tolerable to some who feel you owe them more of your time, effort or energy.
You will likely lose relationships with those who do not passionately share in your vision. As you succeed your path will narrow; there are fewer people at the top.
Be prepared to face these stages:
➡️Feel discourage at time(but never give up)
➡️You will loose relationships
➡️You will be hated for no reason(Learn to let your haters make you greater.)
➡️You will fail at time ( accept it, refocus & realign your goals to be successful)
➡️ It will all be worth it.
When the right thoughts and actions are combined there is nothing you cannot achieve. .
📩DM me to start your plan of action to continuous success
How to Make Progress on Your Business?
If you’re an entrepreneur who’s just made it to a major milestone, it’s not uncommon to feel like you’re not sure what to do next. It’s like the 15-pound weights you’ve been lifting are switched with fives. You miss the work a little bit.
To avoid feeling like you’ve hit a plateau in your to-do list, here are three things to do every day to ensure you’re progressing just as much now as you were before:
1️⃣Have One Main Dish on the Menu/
Even when you’re not prepping for a big launch, there are always more things to be done to grow your business.
2️⃣Remember, Network Has “Work” in it for a Reason/
Cultivating relationships for your business should be made a recurring priority, especially if your goal is to expand your business.
3️⃣Admin Work Can’t Sit on the Backburner Forever/
Admin & company housekeeping can easily keep being swept under the rug until next weekend. But, the truth is that while you work on other, seemingly more important things instead of keeping up with your tax tracker, business receipts, and site maintenance, something major can go wrong, making the task you made a priority look like small potatoes compared to someone else buying your domain because you forgot to renew your license. Not worth it, right?
Doing these 3 things on a daily basis will make you feel fulfilled enough every Friday to rest easy on the weekend (instead of having to play catch up, leaving you without a break to rejuvenate!). It’s worked well for me thus far. ➡️DM me if you need assistance making this important to do list.
What’s a content marketer to do? Is it possible to be both fun and serious? Or do we have to embrace one and abandon the other?
Questions like these can be especially challenging during the “teen years” of a brand. Here are five key lessons any content marketing team can use to more effectively balance the fun:
1. Listen to the Market.
2. Approach Content by Function.
3. Just Be Human.
4. Be Flexible with Branding Guidelines.
5. Avoid Overly Narrow Campaigns.
So basically..party in the front, business in the back 😉