Crafted Symbiosis Designs– Respect for Nature
Respect for nature combines with technological and scientific innovation in a design direction that channels craft through a contemporary filter. Consumers are rejecting mass-produced, homogenized design churned out by global corporations in editions of hundreds of thousands, and are shifting their retail preferences from global to local. They are buying locally produced goods underpinned by stories of heritage, craftsmanship and provenance, and they are supporting producers who are at pains to the source material and dispose of waste responsibly. Local materials and heritage industries are gaining fresh appreciation recognize the value in the knowledge and traditions of generations past. Extreme experiments with organic matter are resulting in innovative raw materials being harvested from alternative and abundant resources
Ad Hoc : Democratised Design and Production
We are witnessing a new industrial revolution; one that rejects big business and pursues democratized design and production. Consumers are demonstrating new values around consumption, and designers are shifting their focus from polished, elitist design to more ad hoc new crafts that mash together digital fabrication and reclaimed materials, creating a design direction with an entirely new aesthetic and a backbone of sustainability and conscience.