Introducing the #ImperialBrooklyn holiday campaign for @freidarothman.
We decided to continue and grow on the summer campaign with the idea of food. Freida Rothman loves to cook and is an amazing host. So this holiday season, we decided to serve jewelry! Jewelry was featured as the appetizer, first & main courses and as dessert through the hands of the Imperial hostess @laryarcanjo. We collaborated with @lenoxusa on an amazing tablescape scene for this campaign.
It all starts with the name of the collection and a color scheme. My favorite part of every campaign is choosing the colors. In this case, the details of the jewelry design were dressed in ornamental elements and charms with a lustrous mother-of-pearl contrasting against the signature matte yellow gold and an industrial black gold. The collection was named Imperial and it’s extended version featuring clear deep blue and cobalt stones was called Imperial Blue. The most obvious color choices were the holiday jewel tones of deep purples and blues.
Thanks to the glam team! Styling by the always amazing @joneskcj. Makeup by @marjo_riitta and hair by @luisguillermoduque. Thanks to @alleymaher @ronreta @susierootz @fotocarenyc @nikonusa @sigmaphoto @sandisk @broncolorusa @nextmodels! Special thanks to @filamentatthelanding x @industrycity for letting us serve the jewelry. Made by yours truly!
@freidarothman Summer 2018 campaign with @laryarcanjo. The collection features a new twist on classic pearls. The photoshoot took place in-studio amidst a crazy winter season. The Neo Mint was chosen as a fresh, oxygenating tone to welcome summer. Delicate stacks and light looks come alive on set. As a part of the shoot, we had a lot of fun shooting summer treats with the jewels. Can’t wait to show you more!
@nextmodels @marjo_riitta @thisisclay @broncolorusa @sandisk @dysonhair #FREIDAROTHMAN @nikonusa @sigmaphoto
The royal wagon 🚘⠀
We shot this in 2 minutes because it was a scorching 110 degrees F outside and we had already been shooting for a full day in that heat. Sometimes you just got to get the shot as fast as you can before you exhaust your subjects. ⠀
#Portrait of @thakerbhrugu and @aashna_b_thaker at @fatehgarh @udaipurcity in @India.⠀⠀
@nikonusa @elinchrom_ltd @aashna_b_thaker @desaidhrumil
#Behindthescenes from an anniversary portrait shoot in Fateh Garh palace in Udaipur, India - the city of lakes. We shot 7 looks outdoors in a scorching 110 degree weather. It was exhausting. I love bringing a fashion twist to a couples shoot. So much fun! The location was beyond amazing. We could have shot for three days straight without running out of locations and without ever leaving the place.
We left at 4am from my home and were there in Udaipur at 8am. It was a little road trip. Our photo permit was for the full day of arrival until 5pm. But they were gracious enough to let us shoot until sunset since I always try not to disturb guests when working at such amazing locations. Minimalism goes a long way and so I defaulted to my one light setup using an #elinchrom strobe I was able to rent that was hooked in to DC power.
The palace gave us two huge suites for our base camp and then on top of that, they were generous enough to extend our stay till the next day. Not to mention, complimentary massages after a long day of shooting. We were constantly going up and down the stairs all day. The traditional Rajasthani dinner under the stars was so delicious. Can't wait to go back there again!
@fatehgarh @udaipurcity @nikonusa @elinchrom_ltd @elinchromindia @aashna_b_thaker @thakerbhrugu @desaidhrumil @india
So excited to share my cover editorial for the debut print issue of @sautemagazine featuring sous vide cooked Sweetbreads by #TopChef Amar Santana (@bbamars) of @broadwaybyamarsantana. I love it when I get to work with friends on bringing their creative vision to life. Cheers Michelle and here's to many more issues!
I feel so honored that my work has been printed on literally millions of pages since my career started.
@bowensflash #food#editorial#photography#losangeles#bowens#nikon @nikonusa #lagunabeach
And fantastic design @hoodzpahdesign 😘