"23 Days of Flatiron Cheer." Flatiron Public Plaza Holiday Design Competition
Anchoring "23 Days of Flatiron Cheer" is the Flatiron/23rd Street Partnership holiday art installation, selected through the annual Flatiron Plaza Holiday Design Competition in partnership with the Van Alen Institute and permitted through NYC DOT Art. This year, the winning design is Happy by Studio Cadena. “We all wish each other happiness during the holidays. This installation physically manifests this well wishing to all who visit Flatiron,” said Benjamin Cadena, Founder and Principal of Studio Cadena. “In our otherwise bleak social and political context, it aspires to carve a small and more positive space in the city—it offers a warm embrace during the cold winter months.” The installation features 24 softly shaped transparent vinyl screens that drape down from an open frame to inscribe an intimate collective space within. Its rich colored surface projects a highly visible and memorable figure from a distance, and up close, filters views inside and out by infusing the surrounding context in a rich, saturated glow. Gently swaying in the breeze, it shimmers and reflects while it casts long colored shadows in the low light of late fall and early winter. Happy is a simple device to make you stop, wonder, and most importantly, smile.
Visitors to the district and the Happy holiday art installation are invited to share photos and experiences on Twitter and Instagram. Share your photos on Twitter and Instagram in a post using the hashtag #HappyinFlatiron to be entered to win prizes!
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