"Letter from Paul Blackburn
I am writing to say how much I appreciated the editorial theme ‘Brand Madness’ (Eye no. 53 vol. 14), and in particular the article ‘The steamroller of branding’. It’s high time that a critical design magazine should broach the two important subjects of designers working within the area of branding, and the encroachment of corporate brand values into the cultural arena.
It’s still a mystery to me how perfectly competent and creative designers end up working for the great branding machine. I was wondering if any other designers question this role that we seem to have found ourselves cast in.
As far as I remember, branding wasn’t a career path I chose, and I certainly have no recollection of having formally learnt the ‘brandspeak’ that I find myself slipping into when conversing with clients, marketeers and now, sadly, other designers........ " read the full article @
http://www.eyemagazine.com/opinion/article/brand-madness-1 - #regrann
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