Notorious and Reebok down for the count.
Reebok can no longer sell any clothing merch in Europe featuring Conor McGregor’s name “MCGREGOR”.
McGregor IP, a Dutch clothing label, has an existing registered trade mark for “McGregor” in the EU for clothing.
So it’s a bit of a punch in the face for Conor and Reebok given how lucrative the clothing line is.
Having spent 6 years in San Diego, I still love the city, the burritos, and the surf breaks there (and maintain an active CA bar license). Being able to travel and explore is important to me, so it was important that I have the ability to run my business from any location.
Having strong systems and contracts in place helps me do that. If you crave the freedom that running a location-independent business can provide, make sure you're covering your bases by using the contracts you need to protect yourself and your business.