V A L U E S
This email right here represents literally everything I stand against. EVERYTHING. This ‘I got rich I’ll show you how’ marketing is as old as time and yet its repackaged again and again, day in day out in the hope that people will hand over their hard earned cash for the ‘secret’.
Sheer madness... but I bet if you look closely or think carefully you’ll find more of it than you expect in your social media feeds, even from the people who purport to want to ‘help’ you.
This email is a badly spelt, over the top example, purely used to illustrate the point but I see a lot of glossy highwaymen (women) out there doing exactly the same thing - and their beautiful websites and pain point marketing delivered via beautifully packaged lead magnets is designed to speak to your subconscious and your FEARS.
So on this gorgeous sunny autumn morning, remind yourself of your value and your capability, drop the fear of missing out and focus on being your very brilliant self. If you want to invest in business support, make sure it’s the highest quality and never fall for this kind of messaging. It doesn’t always mean it’s bad quality, but I’m willing to bet it’s horrendously overpriced for what you get.