How RUDO became RUDO 🥃
We thought of RUDO as a beautiful masculine and elegant place, immune to time. Whether vermouth belongs to the past or the future, whether old school looks better than new school, we though yesterday and tomorrow should both be present here. We imagined it with a strong personality, a bit rude, but never unfair. Homemade and genuine, but laborious and with an Italian accent .
When we considered the name, the Italian word for rude, came out often - “rude” just like in English, but it never really convinced us. By playing with the word, @chrifrapug came with the spanish translation “RUDO”. Surprisingly it sounded more italian than ever, it sounded decisive, it sounded right!
Typing RUDO on Google generated the face of Bud Spencer - there he was, giving us his blessing 🙏🏽 From that day we had a name and a face: RUDO! @perrikinobevevino #rudocph#rudo#vermouthbar#relaecommunity#nørrebro