Two billion active users on Facebook. One billion on Instagram. Billions of web searches daily and a tonne of opportunities with publishers of all shapes and sizes. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀ ⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀
This is the vast extent of outlets digital marketers attempt to tame daily on behalf of their clients. Sure, at times it can be overwhelming, but it’s also pretty downright exciting – particularly when you drive epic, meaningful results through your efforts. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀ ⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀
Marketers and businesses alike can seize the opportunity to experiment with the digital landscape we’re living in and the best way to do that is by adopting a unified view of our digital media channels. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀ ⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀
Paid, earned and owned media are more intertwined than ever and thanks to the magic of the cloud and AI, we’ve got a chance to pick and choose information from multiple data sources and create our one, single source of truth… and roll with it. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀ ⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀
That means aligning the measurement of all marketing activities against clear KPIs for every client, study their effectiveness against brand health and business impact and think big to stay specific – that includes search, web behaviour, social buzz, public relations, sales volume, and share of voice with BOTH customers and influencers. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀ ⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀
Why? Because digital media is interdependent. When one is studied against the other they reveal crucial insights about your brand and business impact from a holistic perspective. That, right there, is your single source of truth and it’s your key to success. #odetteandco image via @wearewildbloom
I love this quote, because it reminded me of a really shitty day, where my friend laughed and sent me the chumbowba song ‘I get knocked down’ .
Don’t stop trying and wake up today and tell yourself that you can do it. .
Because you can, you’re allowed bad days and nobody gets out alive anyway, so go have some fun! .
Good morning!! I've got another gorgeous bathroom to share with you! I love the brick wall in this room and that it looks so modern yet still has so much charm. Great job @hillside_ave_
I'm off to the post office once I've dropped the little one to nursery, then a day full of phone calls and meetings! Have a fabulous day!! #busybee#morningcoffee#riseandgrind
I have been very blessed to be matched with this young lady. She’s someone who’s down for the adventure, grind, and most importantly family. Fortunately I found someone who made it a point that my family meet her family within the first month of knowing each other. Lol The first time having my family meet a girlfriends family was pretty exhilarating. That was something I was not use to and absolutely fell in love with. Young lady, Thank you for being a homey and letting me love you my way.
PS we have a 200 page published stick figure book coming out for purchase within the next year telling the 3 part story of how we met on the adventurous night of my fathers stroke/ coma to catch an emergency flight out to Texas and how I had to have lil john john aspirated in the ER after a night at the @westinnapa . Last but not least. Shout out to my Eskimo Brothers for not falling in love with her and giving me the opportunity to have her in my life•
@jennidoodle @scoobiedoobiesteve @valleygrownmedia @napavalleygexperience •