Today’s Motivation Monday is the iconic Stahl House. How a dream became a reality with all odds against them. Lengthy read but totally worth it. Click the link in bio and learn how architecture was innovated in 1960’s using glass, steel and concrete, how the couple’s dream home was the most expensive house per square footage but saved thousands of dollars by popularity using advertising and vendors to pay for their furnishings, why Shulman’s belief in staging & how it was financed in good faith by an African American bank after getting denied more than 10 times amidst segregation. Undoubtedly the most iconic example of the case studies. Case Study house No.22, America’s most famous house. Link in bio #thestahlhouse#casestudyhouse#juliusshulman#pierrekoenig#casestudyhouse22#goals
One Love! Case Study House No. 22, the home was designed by Pierre Koenig as part of the Case Study program sponsored by Arts & Architecture that showcased the works of some of California’s greatest modern architects.
Picture: Julius Shulman
Julius Shulman, 'Case Study House #22 by Pierre Koenig, Los Angeles, CA,' 1960 | Julius Shulman's images gained notoriety and praise for their precise compositions that centred on uniting the design of the building with its environment. Shulman’s work was published in numerous magazines which helped to gain recognition for the West coast’s ‘mid-century modern’ design movement. He is often credited with elevating architectural photography to a fine-art form.