“Marketing Strategy” The famous lines: “ You never really own a Patek. You merely look after it for the next generation” strikes a cord with any PP Collector. Rarely I come across Patek advert, promoting a past customer. This advert is unique, as the watch pictured belongs to none other than Sir Albert Einstein ( swipe to next picture in case you haven’t heard of him 😬), the world famous physicist and the one who gave the world his “ Theory of Relativity and E=MC2 formula”. Now Sir Albert Einstein did not require many complications on his PP wrist watch as he already had other complications in life to crack I suppose! The advert shows a simple plain Ellipse that Mr Einstein wore and I believe it’s a reference 3544 or similar , a jumbo TV 📺 shaped Ellipse ( please correct me if I’m mistaken). It only did one thing for its owner which is to - “Tell Time”. The Ellipse series is perhaps the cleanest dial Patek has produced besides the Calatrava and will continue its glory even after 50yrs ... In the used market, it costs much less compared to any steel PP model! Why? Because demand is less and todays generation do not pay attention to elegance in my opinion!