Having a clearly defined buyer persona is of critical importance to your digital marketing strategy. You can’t market effectively if you don’t understand WHO you’re Marketing to.
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Google Shopping is powered by two platforms: AdWords and Google Merchant Center. Google Merchant Center is where your product feed lives. We’ll get into the details of your feed momentarily, but in a nutshell, it’s the details of your products organized in a format Google likes. AdWords is where your actual shopping campaigns live and where you’ll set your budget, manage your bids, gain insights, and make optimizations based on performance.
With Google Shopping, Google determines when your product listing ads show up. They consider your feed, your site, and your bids to determine what search queries trigger your ads. Because of this, setting up shopping ads has some strong similarities to SEO.
1. Use authentic, real-time user-generated content.
2. Go fast, and mix it up.
3. Get involved in your niche.
4. Make the most of the link in your bio.
5. Tell a story with every single post.
6. Stay away from vanity metrics.
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I am so proud of the discoveries I have enabled my clients to make about themselves and their businesses. I truly believe in doing things the RIGHT way, not the EASY way.
Why cut corners with your business? My program is hard work but it's thorough and effective!
Learn more about me and Soul Story Creative through the link in my bio!👍