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Design by @kimbeckerdesign
Design : Chermayeff & Geismar
Year : 1961
Chase is the short form of JP Morgan Chase & Company. As a company, Chase has been around for a long time. It was formed as Chase National Bank in 1877 by John Thompson. It was named after former United States Treasury Secretary and Chief Justice Salmon P. Chase, even though Chase had no connection with the company.
The Chase logo of today is often refered to as the blue octagon. The octagon itself is a key component in the Chase logo and has been around for over 50 years. It was designed in 1961 by Chermayeff & Geismar, a design firm which is still in business today. At the time the octagon design was one of the first abstract designs to be used by a company for it’s logo.
But what does the octagon symbolize? The octagon in the Chase logo is a stylized abstract representation of primitive log water pipes laid by the Manhattan Company in the early 1800’s, which were made by nailing together wooden logs and planks.Yes, that’s right, early pipes were actually made out of wood.
The Manhattan Company was formed to bring fresh water to New Yorkers. Or at least that was its stated purpose. What the founders really wanted to do was to open a bank. In the end they did both. The Bank of the Manhattan Company, founded in 1799, was a huge success. Today it is known as JP Morgan Chase. The company’s mission to deliver fresh water to New Yorkers was not as successful, however.