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#benin#lagos#leki ⠀⠀ #iprew @prev
When I tell ppl I’m planning to go to Lagos (Nigeria) for my internship about 50% do not understand why I would leave “safe & progressive Sweden”... I’ve nvr been the kind of person to go for the “safe” choice. I want to learn n live my life to the fullest and not get comfortable n stuck in a bubble. Whether it be geographical or algorithmically (not sure if that’s correct English 👀).
Please read what this intriguing woman told @humansofny and if any of ya know her please slide into my dm🙏
➡️ #Repost @humansofny
“You can’t just use Beyoncé to sell products in Nigeria. Well, maybe Beyoncé is a bad example. Beyoncé can sell anywhere. But most of the time you need to adapt your advertising to local tastes. So I help international companies create marketing campaigns for Nigeria. A few years ago I started my own company. I’d gotten tired of working for someone else. I was doing all the work on some projects, and I’d only walk away with peanuts. So I took the leap. My goal was to win a single bid that first year. I just needed one big name to risk a little money on me. Because a little money to them was a lot of money to me. I knew I had the technical experience. I had the ‘know how.’ I just didn’t have an office, or a staff, or a big name. But that became my pitch. I argued that bigger agencies take their clients for granted. I told companies: ‘I’m not relaxed like that. I’m hungry. I’m going to give you more juice.’ My first client ended up being Coca Cola. Maybe I didn’t have things quite as figured out as I allowed them to believe. But hey, that’s advertising. And I delivered.” (Lagos, Nigeria)
#Sneaker culture is growing in #Lagos , and a lot of that is thanks to Jide Ipaye. His @KeexsTribe line infuses elements of #Africa into its designs, and is the first of its kind made by and for Nigerians.
This Great Big Story was made possible by @Zenithbankplc.