We've all been there.
You want to promote something, you might have a new idea you want to test out, a new set of pro photos to share. So you stick 'em all over your social stuff – and nothing happens.
I've done it myself, and the hardest lesson I've had to learn recently is to temper my compulsive reactions to things.
Needing some revenue and wanting to reach a new kind of client, I wasted money on advertising to cold traffic online. The result? I got one booking - but I wanted 10.
The lesson here is that you must think about what you want and how you're going to get it.
Working backwards from your end goal enables you to form a strategy. The content you put out on social media and your blog should be strategised.
What's going to go and when?
What do you want your audience to feel when they see your content?
Does it inform, educate or entertain them in some way?
How can you get people to like your brand enough that when you finally give them something to buy their only reaction is to jump on your bandwagon?
And how can you get them coming back?
A good content strategy should answer all these questions. Once you've made the content, you just need to make sure it all goes out in the right order, at the right time.
Black&White Magazine has an excellent opportunity for #exposure coming up. This is a contest with 4 separate categories that each have to deal with a different segment from the history of photography. Details are on their website: https://www.bandwmag.com/contest-info/16
Get yourself seen!