Miki @i_want_miki is a California-based fashion apparel company aimed at helping woman feel beautiful, empowered, comfortable and current through a community of independent, entrepreneurial-minded retailers. ⠀
For the logo, we saw Miki’s story as that of a confident, cool, and slightly quirky, rebellious woman. ⠀
The use of a face adorned with sunglasses, a fringe bob and bright fuchsia lipstick, coupled with the brand's Japanese moniker (the founder's nickname) exude a youthful and stylishly individual personality.