Jumbo Multi-Grain Krispies, 2008. These three knuckleheads showed up to a brainstorming session where each came to the table with different ideas on how to create a new variety, and one suggested “Make ‘em jumbo!” and another was like, “I think they should be multi-grain” and the third one was all, “I like honey” and being the true opinionated jerks that they are they couldn’t agree with any one direction so they were forced to chose all three and call it a day, because the last time this happened a fistfight broke out and they lost the fourth brother due to major blunt force trauma to the head. This is why you either choose a leader, Kellogg’s, or you stop inviting them to brainstorming sessions.
Cocoa Puffs Combos, 2008. What a wacky idea this one tried to be. But hey, you start slow and ramp it up over time. Among the chaos & insanity on the back are other cuckoo birds with different color plumage. Nice variety. Looks like Hell broke loose though. This is what you get when you wait 50 years to introduce a variation to your cereal line. That’s right, Cocoa Puffs were always just Cocoa Puffs before these came along. Or so I’ve read. Either way, good on them to finally mix it up.
Prendo un po’ di tutto, grazie! 😍👆🏼
Non amo particolarmente i dolci, sono più per il salato. Ma quando ti ritrovi di fronte una parete così è impossibile resistere!! Voi siete più per il dolce o il salato? 😋
Lucky Charms, 2008. Throwbacks only, if I could. This one features a painterly version of Lucky holding a heart (?), a bowl with four-leaf clovers on it, and “magic tricks” on the back involving #coins . Try to find the abito’ kerning fail! Abito’ is the most amazing of all leprechaun magic.
Cocoa Puffs Brownie Crunch, 2011! This clown of a bird is on another level of obsession with his product, and he’s seen here baking brownies with it. And you don’t see a lot of brownie-themed cereals. The finer details of this one include: the oven mitts; the chocolate around his mouth-beak indicating a fresh relapse; the square cereal pieces. Questionable decisions: the treatment of the Brownie Crunch wordmark. Should’ve been more literal; they need to take a cue from the Pebbles line.
Back of the box includes a prominent shot of Sonny’s talons. Would’ve connected with the consumer more if they used human feet instead. Sorry Cocoa Puffs, can’t relate to having talons.
I made a thing! 😂
First draft mock-up of my most recent package design assignment. Pardon the crummy shots, I took them quickly after crit. ...and Nollie obviously modeled for me 😊
Keebler Cereal, 2016. Made by Kellogg’s, though it seems the company was not eager to claim credit. Did someone know something right off the bat? I heard these weren’t good, but I don’t remember trying them so don’t take it from me. I loved some of Ernie Keebler’s cookies as a kid; what could possibly go wrong when you transition them to cereal? For one thing, they don’t look like cookies, and that should be a dealbreaker for anybody.
Look to the back of the box if you’ve ever wondered what type of wooden smartphone tree elves use. Turns out it’s a lot like our metal ones, except made of wood. Keebler black magic!