64% of people say they'll TRUST a business that interacts positively on social media. That doesn't include constant posts that ask your audience to buy. Hey, it's SOCIAL media, babe, it's about establishing relationships with your audience. Yeah, I know, it's gotten super complex. But then, that's why we JAM for you 😜 #Getjammed
Das W H Y sollte im Mittelpunkt jedes Unternehmens stehen. Denn es geht nicht darum WAS ihr macht, sondern WARUM ihr es macht. Wichtig ist es – als Organisation & Person – sein ganz persönliches Anliegen zu finden. Nur so kann man Menschen begeistern, überzeugen und zu Brandlovers machen. #thereasonwhy
The 2028 @edelman Trust Barometer report listed seven ways your business can build #brandtrust using social media:
1️⃣ Provide helpful customer service through social media.
2️⃣ Utilize social media over traditional media, search, owned media and online-only media to enable your customers and potential customers to fall in love with your brand.
3️⃣ Use your consumer data and social media insights for direct marketing offers.
4️⃣ Use social media to build emotional connection with consumers.
5️⃣ Prioritize quality and transparency when it comes to posting on social media.
6️⃣ Use credible sources as brand spokespeople.
Wir schaffen Leidenschaft zwischen Brands und Kunden! 💛 Denn nur so kann eine positive Customer Experience funktionieren, bei der der Kunde mit seinen Wünschen und Bedürfnissen im Mittelpunkt steht! 🤴 #brandtrust
MAKING YOUR BRAND TRUSTWORTHY ONLINE:
1. Use some imagination when creating your website. Don’t just use the same templates like everybody else. Stand out from the crowd, although still being helpful to the customer in the process.
2. Testimonials is a great way to show potential customers that you practice what you preach. People believe people.
3. You have to gain the customers confidence by showing them that they matter to you, and they are not just another number.
4. You should have a variety of ways that you can be contacted by your customers. List your phone number, email, skype or any other way of contact on your website. Also make sure to let your customers know when they will hear back from you.
5. Keep things up to date. By staying relevant , modern and on top of all things new in your industry, will let your customer feel that you will have the same attitude towards them. Making them trust you more.
6. You have to be consistent on social media. It is probably the best way to reach new customers these days. So, use it and be proactive about it.
7. Having customers post reviews on your website/page will also help build trust, because it shows your testimonials are not fake and people are actually using your product/service and are satisfied with it.
8. Make your customers feel important, by including them in your stories and making their stories relevant. They will feel much more comfortable working with you.
Keep building trust and be consistent. People will notice!!
When adopting influencer marketing campaigns as part of your marketing strategy it’s important you choose the right influencers who are going to engage with your products or services and positively impact the mindset of their audience and followers so as to create a trusted reputation for your brand. In order to do this though you first need to build a solid relationship with those influencers. Identifying the right people for the campaign is crucial to the success of your influencer marketing strategy and then building a foundation of trust with them is the next step you should take. They should be as engaged with your brand and your products as you are. And the more you can help them, the more they’ll give you in return. We understand that taking time to find the right people for your campaign can be difficult. So why not let someone else do that for you? Finding a inlfluencer marketing agency who can assist you in your quest for a successful influencer marketing campaign not only takes the time pressure off you – but they’ll also have a bank of influencers who they rely on and trust and who actually can bring your brand results. So you can be sure of an effective campaign and increased ROI!
With so many competitors in the industry, you can survive and set yourself apart from anybody else by doing something different.
Jack Ma was rejected so many times from joining college up to trying to get a job at a restaurant. There were 24 people applied to get a job at KFC, but 23 only passed -- he failed. He had no other option but to work as an English Teacher who earns 10 British pounds a month (less than 10 dollars). Jack moved to the United States to get a better life. He studied the internet and computer because he was passionate about it.
He founded the website Alibaba.com which allows merchants and companies to trade products online which shortly became one of the biggest websites online. "DON'T TRY TO BE THE BEST... BE THE FIRST" - Jack Ma
Today Jack's net worth is 21 billion dollars, he was named one of the 25 Most Powerful Businesspeople in Asia and one of the “World’s Best CEOs.
(Photo by Ryan Tang on Unsplash)
Visit and contact us: www.visualmarketingsystems.net
How do you show legitimacy in your brand? It’s a question I get ALL OF THE TIME from clients. Many think that sheer size of the company establishes trust, but I could poke holes in that theory all day long. Building trust for your brand and establishing yourself as a leader or expert is crucial and there are a few different ways to do this correctly. 1. Speak to your customer’s pain point in a way that shows you’re not only familiar with the problem but that you care about helping them address it. 2. Include testimonials on your website of happy customers and how your work or product helped them achieve their goals or fix an issue. 3. Include logos of the companies you’ve worked with (for B2B companies), or press nods you’ve received for your business or product. 4. Use an approachable tone that sets you up as a caring, empathetic guide to solving your customer’s problem. 5. If there are any certifications for your particular vertical, make sure they are easy to find on the site. #brandtrust#trustbrand#welovebranding#branding#brandstrategist#experience#loveyourbrand (photo: @greyandelle)
Infecting teams with the Growth Hacking spirit. Today, I had the pleasure to work with the worlwide brand ambassador team of @stabilo. Thx to my friends of #brandtrust for the invitation.
How do you build and sustain a trustworthy reputation online?
A large factor is engaging with your audience day after day after day.
Being active in your community and addressing comments both good and bad will help you build your credibility and trustworthiness in your niche.
I'm a sucker for cute animal photo. But I'm less of a sucker for photos that show animals in unnatural positions, especially to promote something. Example: a dog hung by their ears to promote 'hang in there for the weekend'. Real or not? Does that matter?
What responsibilities does the content owner have to caption the photo with real or not real?
If you're going to follow a pet celebrity or pet business, hold them accountable to the safety of pets in real or photoshopped photos.
You've seen it. You might have received it. Maybe you've doled it out? Regardless, when the basest of dialogue crumbles into 'Go kill yourself' 'Dont reproduce' 'You're an idiot' and the business owner remains silent on the sidelines, allowing fan abuse, that owner has lost brand equity. While they're not responsible for their fans postings, they're responsible to moderate their brand engagement. "There's nothing quite so emblematic of commodified fan culture as corporate representatives euphemistically describing this sort of toxicity as “passion.” This C-suite impulse — to never draw a line in the sand and to let the ugliest and loudest voices dictate what fandom should look like — inevitably privileges the bottom line over the more vulnerable people who are harmed by the colliding forces of technology and toxic fandom." https://www.theverge.com/2018/1/2/16840170/swatting-death-call-duty-toxic-fandom