*BLACK FRIDAY* — It might have a bit of a bad reputation, but we know that Black Friday can be handy at times. Whether that's for buying something you already had your eye on, or indulging a loved one with something they really want in time for Christmas- Black Friday certainly looks like it's here to stay.
But the thing is, for small businesses like ours - we just can't keep up. It's always been important to us to price our products as fairly as we possibly can, so that makes a '40% off deal' totally impossible. It's also vitally important to us that our customers believe in the value of our products, and we just can't see how that's compatible with huge discounts.
So this year, we've done our best to come up with a compromise: something that helps you choose something from our shop for yourself or a loved one that you might not otherwise have gone for, but ALSO something that puts a little bit of good back into the world and embraces the Christmas spirit.
From now until the 26th November we are offering 10% off our website, but we are also pledging to donate 10% of all sales (not just profit) to 'Against Malaria Foundation', a vitally important charity that is rated number one by GiveWell, a nonprofit that evaluates and analyses charities based on their effectiveness at saving and improving lives. Tragically, half a million people die each year and 400 million fall ill from Malaria. 70% of them are children under 5, and it is also the #1 killer of pregnant women. The worst thing? Malaria is entirely preventable.
AMF do an incredible job at preventing these deaths every year by distributing mosquito nets. There is a long history in the UK of combining Christmas Card shopping with a donation to charity, and with this donation you can be sure that money spent on your Christmas Cards and Gifts goes directly towards saving lives.
To get your 10% off, please use the code 'TENFORYOU'. When the week is up, tune into our Instagram stories where we'll update you as soon as we have made the donation. AMF links every donation made to a particular distribution of nets, so we hope to be able to share details of exactly where the donation has gone. ❤️