So this week we took on the Licensing Expo in Las Vegas... Here we met with some of the worlds biggest character brands and showcased how our personalised character studio is poised to disrupt the global character market AND make brands more inclusive and immersive.
Im so proud that we had “the balls” to come out here - for a couple of reasons:
1) I wanted to set the tone across the business that we are going to play on a global scale. Given our challenges it would have been easy (and understandable) for us to scale back our aspirations and investment in growth. No one would blame us for that. In fact, some would expect it. But as Steve Jobs said “Your work is going to fill a large part of your life, and so the only way to be truly satisfied is to do what you believe is great work. And the only way to do great work is to love what you do.” I believe what we are doing is great work. So I’m willing to do whatever it takes to share that with the world.
2) I feel it is important to seek validation from your industry. I believe we can change the global character market so I wanted to put my belief to the test and then - whatever the outcome, build on the feedback. The outcome? Beyond my wildest dreams.. The feedback has been AMAZING!!! Every brand and studio we had meetings with were blown away by our technology and how we can add value to their portfolio. They totally got it. So now we go home and we get back to work.... It’s time to deliver! Stay tuned to see which brands we begin to work with... #missionaccomplished#toxicfox#buildingcharacter#lasvegas#licensingexpo#licensingexpo2018#entrepreneur#business#startup#bebold#validation#characterbrand#globalambition#stockport#hometime#hardestworkersintheroom#inspiration#motivation