Ordering a cocktail isn't so straightforward anymore... Since @citysocial_t42, London, was the world's first bar to launch an augmented reality cocktail menu back in 2017, the drink's industry has steadily been embracing the AR experiential trend. Customers seek a unique, exciting and one-off experience they can tell all their friends about, something which this innovative technology provides.
Brands such as @19crimeswine, @josecuervouk and @absolutvodka have launched awesome AR campaigns...the must-do drinking experience of the future? 🍸•
• #augmentedreality#AR#drinksindustry#experience#experiential#brandcampaigns#futuretech#creativeagency#agencylife @hendricksgin
Don’t #JustDoIt . #GetItRight Kreative Campaigns. Do you know what type of campaign to opt for? Read this:
1. If your brand is new and you’re trying to introduce your product or services, your campaign can be less creative, won’t go viral. Since you only want people to know what your brand does, most of your ads will be boring...so why not just pass the message than trying so hard to be creative.
At that point you’re not even trying hard to make sales, it’s basically brand awareness and mind recall that will boost your next campaign. Make people happy with your brand services first.
2. Your campaign can be effective and highly creative when it’s built around your campaign theme or slogan. At this point you’re not talking about your product or services, you can have an ad like fidelity bank - “we keep our word”
If your brand is well known for its services, your brand strategist should tell you to opt for point 2 - pushing your campaign theme/slogan. This is when people have better mind recall which can boost sales! -
Dear clients, don’t try to be a Nike when you’re still a baby. Take baby steps as a baby...
Have a campaign plan before you even approach celebrities to sign endorsement.. can your ambassadors tell the story of your campaign? Don’t just sign ambassadors simply because they have fans. Brainstorm or consult a good brand strategist.
Tag a brand that should see this
Art Direction & Set Design for Korean Air Campaign: Go Korean
Let's mix things up a little with this feature as we are taking a look at the Art Direction and Set Design for Korean Air campaign: Go Korean. The agency behind this client is Ogilvy Shanghai but we are admiring instead the work of the production team which was L'Éloi Productions. A talent agency and production house located in my hometown in Montreal, QC, Canada for which I had the opportunity to visit. For their work on this campaign, as you can judge by the behind-the-scenes. They are not using CGI, they instead literally build their own colossus sets. You can't advocate but to appreciate all the work that goes into their process in order to achieve unique results. More on the blog
Featured: 👉 @leloi
Article by: @aoirostudio
Link: 👇 https://abduzeedo.com/art-direction-set-design-korean-air-campaign-go-korean
From campaigns with a focus on corporate social responsibility to immersive experiential activity, we asked the team about their favourite brand campaigns this year so far! See the link in our bio to find out more ✨
Today, Method Products, pbc - a pioneer in design-driven, people and planet-friendly home and personal care products - launches a new integrated brand campaign, “There’s Good Inside.” It spotlights the good inside its products, its people and its state-of-the-art, sustainable soap factory in Chicago. Brought to life with an uplifting, clean-centric cover anthem of the popular ‘90s earworm “I’m Gonna’ Be (500 Miles),” by The Proclaimers, the whimsical, smile-inducing campaign centers around the notion that most people don’t believe cleaning can be fun, creative or connected to their values. True to the brand’s disruptive nature, method® playfully disagree. More on the blog
Featured: Method Products
Link: 👇 https://abduzeedo.com/theres-good-inside-methods-inspiring-new-brand-campaign
Funeral comparison website 'Beyond' created this holiday style advert to break the taboo around death. The advert jokes about offering a £1,195 "one way" trip with "roasting temperatures". Transport for London have since banned the advert!
The brand new @cocoandkat website is LIVE! 4 years, 9 editorials, 5 venue shoots, numerous brand campaigns, a venue launch + an incredible friendship later and the @cocoandkat website has had a @cocoweddingvenues creative makeover + new @cocoweddingvenues & @katrinaotterwed headshots courtesy of @beccygoddard & @hmu_atelier! So much love for 👆🏻, my 👯♀️ and everyone who has been part of our creative journey so far. Welcome to Coco & Kat - a Creative House for the Wedding Industry.
No time more relevant for this one!☀️ #heatwaveuk
Agency Saatchi & Saatchi welcome Prince William's scheduled journey to Israel, marking the first time a British dignitary has visited Israel for 70 years
National Creative Director of BBDO India, Josy Paul, was a panellist at Mind The Gap, speaking about brand campaigns, social awareness and the advertising industry.
He’s been at the helm of @bbdoindia’s successes, recognised as the most creative ad agency of 2017 by the @gunnreport, winning a Gold and two Silver Lions at Cannes, and their work on Ariel’s Dads#ShareTheLoad being voted among the top 10 best campaigns for Social Good in the last 100 years. #GenderAndTheJob @generationmixx @vitaminstree
IJ. Walter Thompson Dubai created this advertisement featuring one of the Marvel superheroes, The Hulk. The creative emphasises the functional aspect of the product.
We are on the search for talentent influencers to represent! Are you an influencer who is stuck and can't figure out how to get paid, what your prices should be, how to even communicate a high paying brand deal?? ⠀⠀⠀⠀⠀⠀⠀⠀⠀ We are here for you! Send us a DM or email firstname.lastname@example.org for more info on how you can get started in the career you love!
Flashback to 2013. Dream project. Highlight of my career.⠀
Branding a farm-to-table restaurant concept in Alberta, Canada from scratch. ⠀
Everything from the logo design [20 concepts presented and refined to the chosen one] to the menus, uniforms, interior and exterior decor and signage, to the website design, social media graphics, water bottles, packaging labels, promo materials, business cards, food photo shoot and event photography. I did it all [along with my Hospitality Consultant Parner].⠀
I was able to attend the soft opening, and even helped wait tables and took pictures for the VIP event where the Mayor of Alberta made an appearance. It was exciting and rewarding to see it all come to fruition.⠀
And, sadly, it all came to an end 6 months later when the financial folks pulled out and closed the doors. I don't know the exact reason but I guess it didn't make the anticipated profits and Canadians were unfamiliar with the fast-casual concept of placing your order, then sitting down to wait for it.⠀
To see more of the branding, visit the Case Study on my website > https://buff.ly/2BG7DH0⠀