Each day, providers of your product/service or something in the same industry are on the rise. It has been observed over time that collaboration trump competition in most cases.
So instead of competing with other businesses/business owners, why not establish collaborative relationships, especially with people in the same industry.
Contrary to what is believed, the market for products/services is extensive and just a few providers cannot meet up to the demand.
Collaborations help you hone in on your strengths as a business and market your products/services to another segment of the market.
There are always people ready to collaborate, but you need to seek them out and be ready too. .
Today, marketing via social media has helped every business size reach its target audience easily. Learn how to place your ads on social media platforms (sponsored ads). Get testimonials from your customers who have used your product/service.
It's good to always remember that your products/services are paid for by humans. So beyond marketing online you also need to market in real life. You meet people daily and have conversations, find a way to always project your business to people everytime. If you don't tell them, they would not know of it.
Marketing your business is deliberate. Don't wait to be able to afford an expensive marketing campaign before you do it.