TomTom – a South African footwear brand that we launched to the public today in Johannesburg’s vibrant Braamfontein district.
The brand is designed to bring high fashion and fine quality to young, urban South Africans, without the hefty price tag.
TomTom have made an arrangement with @gift.of.the.givers that ensures that R2 from each pair of TomToms sold will go to this highly-regarded NGO.
The campaign was called Braam By Bike. Over 100 young, trendy micro influencers had the opportunity to collect their long-awaited first pairs of TomToms before setting off on a moving photoshoot around the trendiest hangouts in Braam, showing off their new kicks and celebrating their love for their city at the same time. 👟🚲 #tomtom#getsme#tomtomgetsme
Thanks my dear talented friend @msaphelele for pulling through today on @moja_showmelove @mojalovetv straight outta your radio @powerfm987 to the silverscreen. She will be on next Thursday. #ShowMeLove